People who develop a rich and carefully cultivated online presence, through both professional and personal profiles, are in prime position to be recruited for future roles.

Today we look at how some recruiters and employers are searching for employees, and how to apply that knowledge to shape your online presence.

For employers and recruiters, researching and contacting potential candidates has never been easier; for applicants, likewise, it’s never been easier to be seen. Each one of us has access to a professional online shop window (LinkedIn) through which we can present skills that match the roles we’re interested in.

Social Responsibility

Creating an online profile through sites like Facebook, Twitter and Instagram can help you demonstrate a particular side of your personality that matches a broad set of ‘company cultures’. Think about how you can make your social profile reflect your personality and skills: teamwork – how about a photo series about your 200K team bike ride; commitment – perhaps a video showing you and your friends volunteering for a local charity; socially active – a post on your latest book club meet.

LinkedIn is the platform most employers and recruiters go to when looking for candidates with a particular skill set. Think about how you can tailor your profile towards the job you’re aspiring to land; forming this professional profile will also come in handy when building your CV.

It’s important to note that your social profiles might be reviewed prior to receiving an interview, making it imperative to keep it under strict control.

CV at the ready

We’ve already thought about the role we’re aspiring to fill when we updated our LinkedIn profile earlier, so writing a CV should be somewhat easier than starting from scratch. Remember to think about the relevance of what you’re writing in regards to the role you’re applying for; each sentence of the CV should form a connection between you and either the role or the company culture.

Interview Time

It’s often the last step between you and the role: the interview. For some, this is the easiest part; for others, trying to match your experience with the job requirements can be extremely difficult. Here’s where all the prior research comes back into play. We’ve spent time connecting our personal and professional lives to the job; now we need to supplement this company-specific research. Showing you know the company’s present market position and showing where you can make a difference is your aim in the interview.


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